Mavenata – Brand Identity Development
Mavenata is a marketing studio based in Los Angeles. For this project, I developed a complete brand identity manual, including the logo concept, color palette, typography, graphic resources, and a PSD filter.
The client wanted a North Star as the key symbol for the logo. The concept was developed by repeating the letter "N" to form the North Star, creating a unique and meaningful identity. Additionally, a vintage-style typographic system was designed for the titles, reinforcing the brand’s personality.
Through a carefully curated design system, Mavenata's identity balances professionalism and creativity, aligning perfectly with its marketing expertise.
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