The Dragon Pain Relief – Brand Manual Development
The Dragon Pain Relief is a Washington-based brand that offers powerful, plant-based solutions for pain relief. Their identity was already well-established, with a strong visual direction and branding elements in place. However, they lacked a structured and organized brand manual to ensure consistency across all platforms.
My role in this project was to gather and consolidate all brand-related information into a single, cohesive document. This included defining the proper use of logos, typography, color palettes, imagery guidelines, key messaging, and more. I also incorporated additional sections requested by the client, such as target audience insights, aesthetic direction, tagline usage, and specific marketing considerations related to CBD regulations.
This is just a part of the full brand manual, which consists of 30 pages detailing every aspect of the brand’s identity. With this comprehensive guide, the company now has a clear and structured resource to maintain brand consistency and effectively communicate its identity.
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